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1992-03-22
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41KB
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1,206 lines
Copyright (c) 1992, David A. Works
All Rights Reserved
Business Plan Master
User's Guide
David A. Works
Grand Universal
7061 East Wesley Avenue
Denver, CO 80224
_______
____|__ | (R)
--| | |-------------------
| ____|__ | Association of
| | |_| Shareware
|__| o | Professionals
-----| | |---------------------
|___|___| MEMBER
Table of Contents
_________________________________________________________________
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . 1
Requirements . . . . . . . . . . . . . . . . . . . . . . . . . 2
Shareware. . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Usage. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Files. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Business Plan Master(tm) . . . . . . . . . . . . . . . . . . . 5
Executive Overview. . . . . . . . . . . . . . . . . . . . 5
The Management. . . . . . . . . . . . . . . . . . . . . . 6
[Your Company] History. . . . . . . . . . . . . . . . . . 6
Objectives. . . . . . . . . . . . . . . . . . . . . . . . 7
Our Competitive Advantages. . . . . . . . . . . . . . . . 7
Pricing . . . . . . . . . . . . . . . . . . . . . . . . . 8
Specific Markets. . . . . . . . . . . . . . . . . . . . . 8
Targeting New Markets . . . . . . . . . . . . . . . . . . 9
Location. . . . . . . . . . . . . . . . . . . . . . . . . 9
Manufacturing Plan. . . . . . . . . . . . . . . . . . . . 9
Research & Development. . . . . . . . . . . . . . . . . 10
Historical Financial Data. . . . . . . . . . . . . . . . . . 10
Proforma Financial Data. . . . . . . . . . . . . . . . . . . 10
Proforma Cash Flow Analysis . . . . . . . . . . . . . . 10
Income Statement. . . . . . . . . . . . . . . . . . . . 11
Balance Sheet . . . . . . . . . . . . . . . . . . . . . 11
Ratio Analysis. . . . . . . . . . . . . . . . . . . . . 11
Financial Standards . . . . . . . . . . . . . . . . . . 11
Breakeven Point. . . . . . . . . . . . . . . . . . . . . . . 11
Use of Money . . . . . . . . . . . . . . . . . . . . . . . . 12
BPM Historical Financial Worksheet . . . . . . . . . . . . . 12
BPM Proforma Worksheet . . . . . . . . . . . . . . . . . . . 13
Break Even Worksheet . . . . . . . . . . . . . . . . . . . . 17
REGISTRATION . . . . . . . . . . . . . . . . . . . . . . . . 18
Business Plan Master - User's Guide
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Introduction
____________
Back in my younger days, I ran a small importing company.
One of the sayings we used to pass around was "We may not be
making any money, but we sure have fun!" Unfortunately that was
very true. As a young kid out of college, it was a great thrill
to drive all over the country, seeing new sights and having the
impression that I was making a lot of money. But I wasn't, and
it took me many years to discover why I didn't make money.
As foolish as it might sound, I recently attempted to
re-enter the same market but in a different way. This time I put
down my plans in writing. I found it to be a lifesaver! I
originally had hoped to raise outside capital but that was not a
realistic proposition. I eventually gave up on the idea before
investing much money in it. The point I am making is this - I
wouldn't have known when to quit if I hadn't had my ideas, plans
and assumptions in writing .
Even though I tried to raise money, I soon learned that the
value of the plan far exceeded all the hype I originally was
advised to include (through various books and consultants) to
impress outside investors. I ended up writing the plan just for
ME and found that others liked it better that way.
Every business needs a business plan and every business
needs to keep their business plan current. It will be your road
map to reach your goals and your guide to achieving what you
want.
David A. Works
Business Plan Master - User's Guide
-----------------------------------------------------------------
Requirements
_________________________________________________________________
In order use "Business Plan Master(tm)" you will need:
* An IBM PC or compatible
* A word processing program
* Lotus 1-2-3 v. 2.2 or greater or any spreadsheet
program which can import Lotus *.WK1 files.
Optional:
* WordPerfect 5.1 (for *.WP pre-formatted files)
* Laser printer (fonts are nice too!)
* Spelling checker
* Grammar checker
* Thesaurus
Shareware
_________
DEFINITION OF SHAREWARE
Shareware distribution gives users a chance to try software
before buying it. If you try a Shareware program and continue
using it, you are expected to register. Individual programs
differ on details ─some request registration while others require
it, some specify a maximum trial period. With registration, you
get anything from the simple right to continue using the software
to an updated program with printed manual.
Copyright laws apply to both Shareware and commercial software,
and the copyright holder retains all rights, with a few specific
exceptions as stated below. Shareware authors are accomplished
programmers, just like commercial authors, and the programs are
of comparable quality. (In both cases, there are good programs
and bad ones!) The main difference is in the method of
distribution. The author specifically grants the right to copy
and distribute the software, either to all and sundry or to a
specific group. For example, some authors require written
permission before a commercial disk vendor may copy their
Shareware.
Shareware is a distribution method, not a type of software. You
should find software that suits your needs and pocketbook,
whether it's commercial or Shareware. The Shareware system makes
fitting your needs easier, because you can try before you buy.
And because the overhead is low, prices are low also. Shareware
has the ultimate money-back guarantee ─ if you don't use the
product, you don't pay for it. Business Plan Master - User's Guide
-----------------------------------------------------------------
DISCLAIMER - AGREEMENT
Users of "Business Plan Master" must accept this disclaimer of
warranty: "Business Plan Master" is supplied as is. The author
disclaims all warranties, expressed or implied, including,
without limitation, the warranties of merchantability and of
fitness for any purpose. The author assumes no liability for
damages, direct or consequential, which may result from the use
of "Business Plan Master".
"Business Plan Master" is a "shareware program" and is provided
at no charge to the user for evaluation. Feel free to share it
with your friends, but please do not give it away altered or as
part of another system. The essence of "user-supported" software
is to provide personal computer users with quality software
without high prices, and yet to provide incentive for programmers
to continue to develop new products. If you find this program
useful and find that you are using "Business Plan Master" and
continue to use "Business Plan Master" after 30 days, you must
make a registration payment of $34 to Grand Universal. The $34
registration fee will license one copy for use on any one
computer at any one time. You must treat this software just like
a book. An example is that this software may be